2016 Annual Advanced Marketing Analytics Symposium

Analytics is no longer just the responsibility of the organization’s data analyst. Organizational leaders call on employees at all levels to present data in simple, succinct, and graphic formats to drive decision-making.

The Stuart School of Business at Illinois Tech is partnering with IBM to examine the future of analytics and offer an inside look at IBM’s Watson Analytics platform. Learn how IBM creates “citizen data scientists” through Watson’s automated predictive analysis, dashboard creation, and smart data discovery. Learn from the industry’s leading analytics practitioners about emerging tools and trends.

Attendees will be granted a free license to use Watson Analytics!

*Please note that registration for this event has closed.

Keynote address

Christopher Marcolis, Technical Evangelist, IBM Watson Analytics
Gandolfo "Randy" Messina, World Wide Public Sector Leader, IBM Watson Analytics

Panelists

Jennifer Cutler, Ph.D., Assistant Professor of Marketing, Stuart School of Business Megan Lineberger, Manager - Marketing Insights, MillerCoors, and member of the Stuart School Marketing Analytics Advisory Council
John Norton, Predictive Analytics Solutions Architect, IBM, and Adjunct Faculty, Stuart School of Business
Richard Rodts, Program Director, IBM Watson Academic Programs Moderated by Martin Bariff, Ph.D., Associate Professor of Information Systems and Assistant Director of the M.S. Marketing Analytics program, Stuart School of Business