Analyzing the Temporal Trajectories of Advertising Theories: A Growth Curve Model Approach
Stuart School of Business research presentation by: Harold L. Stuart Endowed Chair in Business Siva K. Balasubramanian and colleagues
Note: This presentation is being rescheduled to a different date to be announced.
Analyzing the Temporal Trajectories of Advertising Theories: A Growth Curve Model Approach
- Harold L. Stuart Endowed Chair in Business Siva K. Balasubramanian
- Zheng Zhou, Stuart Ph.D. Management Science ’20
- Zhenze Xing, Stuart Ph.D. Management Science
- Jose Marti-Parreno, Universidad Internacional de Valencia, Spain
All Illinois Tech faculty, students, and staff are invited to attend.
The Friday Research Presentations series showcases ongoing academic research projects conducted by Stuart School of Business faculty and students, as well as guest presentations by Illinois Tech colleagues, business professionals, and faculty from other leading business schools.
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