Career Pathways by Program - Michael Heberle, IPG Mediabrands

Michael Heberle will be giving a presentation on careers in analytics on Thursday, April 4 between 4:30-5:30 p.m. in DTC Room 470.Michael has over 20 years experience in the field of marketing analytics and has helped clients maximize their media investments by applying the full scope of marketing science tools in collaboration with the agency's planning and buying teams. As the Executive Vice-President, Head of Marketing Sciences at IPG Mediabrands, Michael is in charge of creating strategic partnerships and leveraging state-of-the-art marketing technology. Michael has also worked in analytics and product roles at Nielsen, IRI and GfK in Europe and the U.S. Due to his extensive travelling experience both domestic and abroad, Michael also speaks fluent German, French, and English.

IPG is an agency that specializes in creating dynamic marketing solutions and they have 10,500 marketing communication, technology and media specialists in over 130 countries. Their media brands include Magna, Orion, Ansible, Initiative, IPG Media Labs and many more.

All Stuart students - especially graduates and undergraduates pursuing Marketing Analytics, Business Administration (BSBA and MBA), and Management Sciences are encouraged to attend this event. Register now!