Maximizing LinkedIn Performance for Business Development & Lead Generation

The highly professional context of the LinkedIn space presents businesses with an unprecedented opportunity for name recognition, building brand credibility and targeting audiences for the selling and marketing of products, services and enterprises. Successful business development on LinkedIn comes down to presenting well, connecting with the right people, identifying economic buyers and applying online activities to real world scenarios. The challenge lies in committing to a regimen on LinkedIn, managing time wisely, and crafting compelling content that will engage potential clients.

The program will provide a comprehensive overview of LinkedIn best practices and focus on specific LinkedIn activities and strategies will heighten personal brand awareness, improve the quality of professional relationships, and drive revenue growth. Participants will set realistic goals for LinkedIn use, develop a mindset around success in social business, and immediately effect real world positive change.