Opportunities in Marketing Analytics with Dan Swartz of Upshot Inc.

Dan Swartz, Senior Vice President of Digital Marketing and Analytics at Upshot Inc., will discuss careers in analytics on Tuesday, February 24, from 4:30-5:30 p.m. at DTC Room 170.

Mr. Swartz has founded and held leadership positions in top marketing agencies and has extensive experience in creative problem solving and idea development. He has spent his career creating and driving modern marketing approaches and is passionate about helping marketing professionals innovate. He specializes in integrated marketing, email marketing, interactive development, e-marketing strategies, marketing agency management, and website strategy and development.

He brings more than 22 years industry experience to his current role, where he is responsible for the agency's interactive and digital marketing department and services including interactive experience development, campaign management, measurement and analytics, online media and search marketing/optimization, digital media, and social media.

This is an excellent opportunity for marketing and analytics students to not only learn about the various career opportunities but also to engage with an industry professional with substantial experience and knowledge.

Undergraduate and graduate students are welcome. Questions? Contact Shahzad Hussain via email at shussa18@stuart.iit.edu.