Advanced Marketing Analytics Symposium Wrap-Up

Attendees at the March 4 Advanced Marketing Analytics Symposium learned how IIT Stuart and IBM are responding to the upcoming shortage of forward-thinking analytic and decision management professionals, both in the marketplace and the public sector. Hosted by IIT Stuart in partnership with IBM, IIT Stuart faculty, students, and alumni saw some of the latest tools and uses of predictive analytics, heard from a panel of experts on emerging trends, and networked with industry professionals. The symposium featured industry experts, with a welcome from Dean Harvey Kahalas, an overview of Stuart's Marketing Analytics and Communication program from Program Director Krishna Erramilli, and a panel featuring co-moderator Richard Rodts of IBM, Tom Schenk of the City of Chicago, Charles Hammerslough of VSA Partners, Chad Dau of Astellas Pharma, co-moderator and Associate Professor of Information Systems Martin Bariff, and keynote Erick Brethenoux of IBM.