Balasubramanian Co-Authors Two Manuscripts Accepted for Publication

Siva Balasubramanian, Associate Dean and Harold L. Stuart Professor of Marketing, co-authored “Responses to Customized Products: The Consumers’ Behavioral Intentions,” forthcoming in the Journal of Services Marketing with Pingjun Jiang, and Zarrel V. Lambert. Jiang is a former doctoral student whose dissertation Balasubramanian co-chaired at Southern Illinois University.

Balasubramanian also co-authored “Capital Structure and Monitoring Bank Failure,” forthcoming in the Journal of Accounting and Finance with Seungho Baek (Ph.D. ‘13) and Kwan Young Lee. This publication marks Balasubramanian’s first time co-authoring a publication in a journal focused on accounting and finance topics.