Balasubramanian Papers to Be Published in Industry Journals

Associate Dean Siva Balasubramanian has had two manuscripts accepted for publication. “The Effect of Individual Level Variables on the Effectiveness of Brand Placements,” co-authored with Deepa Pillai and Shabnam H. A. Zanjani, will be published in Innovative Marketing.

“Modeling Attitude Constructs in Movie Product Placements,” co-authored with Hemant Patwardhan, Deepa Pillai, and Kesha Coker, will be published in the Journal of Product & Brand Management.